Our story
We built Omfang because digital marketing deserved better tools
Omfang started as an observation. While studying digital marketing, it became clear that a large share of the daily work, writing content, auditing SEO, running campaigns, was repetitive, time-consuming, and increasingly something AI could handle well. During an internship, that observation turned into a question: what if most of these tasks could simply run on their own?
That question became Omfang. We're a Swedish software company building AI-powered marketing automation for businesses that want to move faster without hiring a bigger team.
Omfang (omfång) is the Swedish word for scope - fitting for a plattform built to cover the full scope of your digital marketing
What we believe
Marketing teams shouldn't spend most of their time on tasks that can be automated
Too much time in marketing goes toward work that is important but not strategic — fixing SEO errors, writing and scheduling social content, keeping campaigns optimized. Omfang handles that layer so your team can focus on the decisions that actually require human judgment.
Who we're for
Marketing managers
You're responsible for results but stretched thin. Omfang gives you an AI layer that handles execution — content, SEO fixes, campaign analysis — so you can focus on strategy.
Founders & business owners
You don't have a dedicated marketing team yet. Omfang automates the work that would otherwise require one, so you can grow your digital presence without growing your headcount.